Posts Tagged ‘Google’

Diversification And Legacy Data

May 23, 2014

I’m told that I’m a very loyal customer. That I’m loyal to Apple, Starbucks, Portland Fruit West, etc. — very few companies receive my business, and those who do receive my business receive a lot of it. Instead of making things complicated by buying from a diverse array of companies I keep things very simple by only buying from a handful.

There are many benefits to not diversifying yourself in computing platforms, and probably the most clear example of why it’s good to stick with one company is legacy data. Apple is what I know, so I’m going to try to stick to it for this blog post, though most of what follows can be said about other large companies which provide a wide array of services.

TL;DR: Through backups, my iPhone 5s and iPad Air have a data trail that dates back to 2006 with my MacBook Pro.

In 2007 I synced my brand new iPod touch with my MacBook Pro, and moved over .Mac mail, Calendar Events, Contacts, and Music/Movies. Every iOS device I’ve purchased since my iPod touch has been set up using backup data from the iOS device preceding it. I’ve actually gone through four generations of backups setting up new devices.

  1. 1. My iPhone 3G was just my iPod touch in a new shell.
  2. 2. My iPad and iPhone 4 were copies of my iPhone 3G in different shells.
  3. 3. My iPad 3 was a copy of my iPad.
  4. 4. My iPhone 5s, iPad mini and iPad Air are really just copies of my iPhone 4 and iPad 3, but they can also be considered simply grown up versions of my 2007 iPod touch.

(In addition, my iPhone 5s and iPad Air seamlessly share a remarkable amount of data with each other through iCloud.)

If I mixed things up with an Android device now and then, and if I used a different Mail service, 3rd party Contacts, Calendar, Notes, web browsers, office suites, photo management apps, etc., I could have moved over everything from device to device regardless of platform. The problem is it would require more work than I’d like! There’s beauty in simplicity.

Diversification is an important part of our development as humans. It’s great to travel and be around people who aren’t like you, who take you out of your comfort zone and force you to develop new ideas of culture and humanity. What I’ve learned traveling is that people are at a base level the same everywhere, although there are differences which have been imposed through the arc of time. When you immerse yourself in a culture other than your own, you can learn those impositions and adopt the ideas that you like, making yourself a truly unique individual.

Where diversification falls short of being important for development, is in our product purchases. You see people who have an iPhone, a Samsung Android tablet, and a Dell Windows PC, and use Yahoo! e-mail. This can be in the name of diversification, that different platforms have different benefits, and that it’s generally a bad idea to put all your faith in a single company in case it goes out of business.

As far as Apple goes, however, it’s very far from shutting down with its $151 billion in the bank and all. And the more companies you tie yourself to, the greater the chance you’ll find some services you rely on disappearing. It’s important to measure everything such as functionality, profitability, and how the company has handled product/service transitions in the past. From what I’ve measured Apple is the company I feel safe relying on.

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19: Help A Brother Out

January 24, 2013

1. Record Sales, Record Revenues, Record Profits: Apple Stock Down 10%

The stock market is a joke.

I wonder how much Apple’s share price would go up if Apple reported that it had 100% market share in phones and tablets but it gave the devices away for free and lost billions. Its stock would probably be through the roof.

2. Joseph Gordon-Levitt Not Appearing in Man Of Steel As Batman

Mike Sampson, Screen Crush:

‘Man of Steel‘ will feature a post-credits scene cameo from Joseph Gordon-Levitt who will introduce himself as the new Batman! That was the sexy rumor from late-2012 and the explanation for how Warner Bros. would kickstart the ‘Justice League‘ buzz. Unfortunately it’s not true.

How tragic.

(Where’s a sarcasm emoticon when you need one?)

via FlipBoard for iOS

3. Batman Rebooted In 2017?

Speaking of Batman, apparently we might see the next take on the franchise in 2017. Only if Man Of Steel is successful, though; which makes no sense, but Hollywood will do what Hollywood does.

via FlipBoard for iOS

4. Nintendo: “We’re Sorry (Now Take This And Leave Us Alone)”

Not going to lie, I’m a Nintendo fan and wear my Pokéwalker proud. I’ve had every Nintendo console from the SNES upwards — except the Wii U which I really want — so, full disclosure there.

The company has been embarrassing with the Wii U though, and as much as I want one, the public presentations that I’ve seen and now this apology is just sad. Nintendo should be long finished with these new Mario, Zelda, Yoshi, and Super Smash Bros. games, and not “working on them“.

Nintendo is the best developer for its gaming systems by far, and it needs to release a very steady stream of titles at least for the near term.

via FlipBoard for iOS

5. Odd How Things Work

Back on Apple’s hit in the stock market, apparently with today’s report, Apple has brought in “the largest corporate earnings in the history of the earth“.

Either I’m having a dream where things are backwards, or the investors that are tanking Apple’s stock price are outright mental.

via DaringFireball

6. Quora Offers A Blogging Tool

Liz Gannes, All Things D:

So Quora is inverting itself, and offering a basic blogging tool, starting today.
This isn’t blog service with custom layouts and nifty widgets. It’s not a full competitor to WordPress, Blogger, Tumblr or even Medium. It’s a place to write good stuff and get read by the Quora audience.

Chalk this up as interesting and kind of cool.

via FlipBoard for iOS

7. “Can you press the shutter when I look most compromised?”

This is even more interesting and more cool.

via @jim_napier on Twitter

8. Google Redesigning Image Search… For Keyboards

I’m all for redesigning things for the better, but I’m not sure that, in 2013, designing websites to be enhanced when using physical keyboards is forward-thinking. Especially for a company like Google which knows that the world is moving to touch-based systems.

via @iHKDesign on Twitter

9. Ray Liotta In The Muppets… Again

It seems as if every week there’s more exciting news about the next Muppets movie. I’m starting to worry that all of this good news will hype us fans up way too much and we’ll be disappointed in the end.

via FlipBoard for iOS

10. Caring

As you may be aware depending on how often you frequent this blog, I basically dropped my iPad (3rd gen) and it basically cracked which basically voided the warranty. Undeterred, I took it to my local Apple Store the following day to see if Apple would replace it for me. The iPad did have mild light bleed, so I had hoped that the “Genius” assigned to help me would overlook the grossly voided warranty and write it off as defective.

I walked out of the Apple Store fifteen minutes after I walked in, with a brand new, crack free 3rd gen iPad in hand. The bill should have cost me $299, but the Genius at the Apple Store ignored the voided warranty and gave me the new iPad for free. $299 effectively handed to me just-like-that.

And some people wonder why I always return to Apple for my computer purchases.

Obviously your mileage may vary and some Apple Store employees might not want to help you, but I’d wager that those people are the exception to the rule. Apple genuinely cares about its customers and would like to see them be repeat customers.

I don’t necessarily feel that I’ve earned the replacement iPad I’m typing this entry on; I feel slightly vindicated but only because I have friends who got amusement from my iPad cracking (“It wouldn’t have happened if it was in a case! Haha!”). I didn’t deserve a $299 replacement for free because of a mistake that I made, but Apple thinks that I should have it.

Apple effectively told my aforementioned friends to piss off, in so many words.

To people who think that this is an anomaly: If Apple’s policy was to outright not help out customers in self-inflicted distress, a lot of employees would be fired. Clearly there is a “bend the rules if you feel like it” clause somewhere in there.

18: Oh No! My iPad (3rd Gen) Fell And Cracked! :(

January 22, 2013

Well. Thankfully I at least gathered articles for today’s entry. I was saying goodbye to a cute girl and my iPad was on my lap, and it slipped and fell to the floor. The result:

Shattered iPad Corner

Hopefully Apple replaces it. Fingers crossed. I’m too in shock to write blurbs on the nine news articles I want you to check out, so what follows is just a few links. I’m stunned.

1. Wrath Of The Titans Insults Intelligence

2. Intel (Finally) Ramping Up Investment In Mobile

3. How To Limit iOS Device Time For Your Kids

4. Pope Benedict XVI Tweets In Latin

5. iPad or iPad mini?

6. iPhone 5 Jailbreak “Behind The Scenes”

7. First Kick-Ass 2 Photo

8. Surprise: Google Doesn’t Like Microsoft

9. Anti-Apple Anger

9.2: No YouTube for You (Microsoft)!

January 2, 2013

Google is blocking Microsoft from developing a YouTube app for Windows Phone phones, and in addition isn’t (yet) developing a YouTube app of its own, leaving Windows Phone users with just the browser version. So says All Things D:

But the YouTube issue is not a new one; Microsoft has complained about it to regulators multiple times since 2010. YouTube clients for Android and iPhone have fuller search, favorites and ratings capabilities, while YouTube for Windows Phone is basically a wrapper for the mobile Web version of the site, because it doesn’t have access to full APIs.

What’s new is that Microsoft is now claiming that people at YouTube are in favor of helping provide a good Windows Phone experience, but senior Google executives recently told them not to do so.

Interesting. Apparently YouTube isn’t as independent of Google as I had thought last year.

9.6: Google and Yahoo! Fund Privacy

January 2, 2013

From CNET:

Google and Yahoo’s advertising networks are accused of financially supporting those who pirate music and movies online, according to a report from the University of Southern California.

The school’s Annenberg Innovation Lab studied which ad networks placed the most ads on sites accused of infringing music and film copyrights and today issued a list of the top 10. Google is No. 2, and Yahoo came in at No. 6.

I’m not one to let Google off of the hook, but this is absurd. If Google and Yahoo! were intentionally tossing money to media piracy sites, sure, get the torches and pitchforks. But I’m guessing that Google and Yahoo! supply ads for so many sites that the two can’t thoroughly scan every single site that hosts the ads.

2.7: Now That’s Embarrassing

December 18, 2012

TechCrunch is reporting a report that iOS 6 saw a 29% increase in adopters, most likely because of Google Maps [iTunes link] making its way onto the App Store, offering iOS users an alternative to Apple Maps.

I’m typically pretty good at finding some good news among any bad news for Apple, but there isn’t much to shine a light on here. I haven’t personally experienced many problems with Apple Maps — its walking directions did put me in the middle of the street once — but Google Maps actually had me living on a highway when I lived at my old apartment.

To say that Google Maps is some shining white knight would be a mistake, but Apple should feel embarrassed by this news. A 29% increase in users simply because a competing product is available is indicative a damaged brand image, and Apple has a lot of work to do to repair it.

Passbook and Payments: Today and Tomorrow

October 19, 2012

When Apple announced iOS 6, the single new feature which I thought was a snoozer was Passbook for iPhone and iPod touch — Apple did a horrible job selling it. But after spending roughly a month using Passbook, I’m pleased to say that my skepticism was misguided.

If you aren’t aware of what Passbook is, it’s an app which is effectively a repository for all of your (supported) store cards, coupons, tickets, etc. — let’s just call them “passes”. It potentially clears up your wallet and if you wear skinny jeans as I do, it’s a godsend to not have to squeeze a big fat wallet into a relatively thin pocket.

Picture of Passbook on an iPhone

One of the really cool things about Passbook is that each pass knows your location via GPS on iPhones and WiFi on iPod touches, and when you reach a location where one of your passes is usable, a notification for the specific pass appears on your devices lock screen and allows you to immediately pull up the pass.

Picture of Passbook on an iPhone's lock screen

The way Passbook works is that each pass has a bar or QR code which can be scanned by scanners. For example, Starbucks’s digital cards work with Passbook, and each Starbucks location has a scanner which scans the digital bar code on a customer’s device. The scanner is super fast, too; it takes less than a second to scan the bar code on digital Starbucks cards! When you run out of credit on the Starbucks digicard, you just refill it in a web browser or the app.

Picture of Starbucks card in Passbook

So, that’s Passbook today. Now, what does the future look like?

I haven’t paid for a Starbucks drink with my debit/credit card in about a month, and I know that I’m not alone; I’ve spoken with two Starbucks baristas at two different locations, and both have said that more than half of all customers use digital cards on their device to pay for their drinks. Most of the rest use physical Starbucks cards, and very few use their debit/credit card or cash — that’s insane!

Obviously not all of those device transactions are in Passbook on iPhones and iPod touches — Starbucks has an app for Android devices which isn’t as cool as iOS’s Passbook — but cumulatively it’s indicative of where the future is headed. Our wallets and our physical debit/credit cards are becoming redundant as we can make payments by scanning bar codes on our phones.

My prediction is that within ten years debit/credit cards will be outright useless to anyone with an iPhone. When you look at all the services that currently exist, the writing is on the wall for physical debit/credit cards. Banks will still be around to hold money, but the cards that they issue today will be replaced by PayPal and similar services.

PayPal today is an easy way to pay for stuff online; payments are made with a simple login instead of typing up every little detail about one’s debit/credit card. You don’t have to look further than online payments with PayPal to see that “plastic” is ridiculously antiquated and clumsy. History has shown us that antiquated and clumsy stuff is replaced in time; technology tends to push the human race forward and most people aren’t masochistic enough to stick with the past.

But the problem with PayPal right now is that it’s for online payments; you can’t walk into a Starbucks and pay for a drink with your PayPal account, as an example. I don’t see PayPal restricting itself to eBay forever. Whether it comes in the form of a bar code or something else, PayPal or a similar service will enter the in-store purchases field.

If there are any geeks reading this article, there’s a chance that they’re dismissing what I’m saying because of a little technology called “Near Field Communication” (NFC). For the uninitiated, NFC is tech that allows devices to talk to each other; think of it like Bluetooth that doesn’t require pairing but has slower transfer speeds.

The current popular idea of what NFC should be used for is mobile payments, with debit/credit cards digitized on phones. If you have a select Android phone and you happen to wander into one of the two stores that support NFC payments, you’re golden and you can pay with your debit/credit card on your phone. This is the idea that Google has thrown its weight behind, and I think that it’s very backwards-thinking.

Sure, the idea to kill the physical wallet is the right idea. But debit/credit cards need to disappear, and trying to give them new life through NFC only stalls progress. The best way to A) convince PayPal that it needs to get on in-person payments and B) convince stores to support whatever PayPal does, is to show that we’re done with debit/credit cards. I’m tired of having to tell the Domino’s guy my debit card’s 16 digit code, expiry date, then the 3 digit code, whenever I order a pizza.

It’s just madness.

This is completely hypothetical, I’m not making any predictions here, but consider this: Wouldn’t it be powerful if — at the iOS 7 or iOS 8 announcement — Apple comes out and says that it’s been working with PayPal and merchants to allow in-person PayPal payments with Passbook using Bluetooth or bar code? That would be huge, and that would end the big fat wallet and credit/debit cards as we know them.

Getting It

October 11, 2012

Last week as I was crossing a street on my way home from the grocery store, I noticed a phone on the street. The phone was a Galaxy Nexus, and to be a good citizen, I picked up the phone and decided to call its owner or one of his friends or family members to organize a return. So I walked far enough away from the road to where I could be heard over driving cars, and I set out to make the call. Little did I know it wouldn’t be that simple.

Just waking the Galaxy Nexus from sleep was confusing to me. It was kind of dark outside and so I followed my instincts and reached for the top of the phone for the on/off button, only to find that it wasn’t there! There wasn’t a Home button either, so that was out of the question. I felt my way around the phone and found buttons on both the right and left sides that felt the same. After initially pressing the volume buttons, I pressed the on/off button on the right side of the phone, and boom, the huge screen lit up!

Contrast with the iPhone, which has a single rectangular on/off button at the top off the phone, directly opposite of the charging port at the bottom. The iPhone also has a Home button on the front of the phone right underneath the display, which acts to wake the phone from sleep among other things. It makes sense for the on/off button to be opposite the charging port, and aside from that, every physical button on the phone has a unique shape to denote utility. But anyway, back to the story…

I successfully got the Galaxy Nexus’s display to turn on! Unfortunately figuring out to unlock it proved to be more difficult than just waking it from sleep. A little padlock icon appeared on screen, which had me thinking it was password protected and I almost gave up right there. But I tapped and held the padlock anyway, and three icons appeared around it, leaving me clueless. I turned the screen on and off a couple of times, and eventually figured out that the padlock moves with my finger when dragged, so I dragged it to the phone icon. Success!

Feeling accomplished having woken from sleep and unlocked a Galaxy Nexus for the first time, I proceeded to call its owner’s wife. One thing led to another and the phone and its owner were reunited, and everybody lived happily ever after. I felt like quite the dunce though, good deed notwithstanding.

I remember the day that I purchased my first iPod touch. It was just another day in Fall 2007. An Apple Store neighbors the movie theater I used to work at, and with nothing to do during my 45 minute break, I walked into the Apple Store and purchased a 16 GB first gen iPod touch. To date it’s my largest impulse buy, and one of my most valued. When I got home later that evening, I activated my iPod touch and was greeted by something which would prove significant over time: A little visual cue on the lock screen which states “slide to unlock”.

For Google to Win

September 24, 2012

Just over a month ago I published an article called For Apple to Win, and over the past few days I’ve been thinking that it needs a companion article for Google and its mobile operating system, Android.

The ugliness of the web was displayed very clearly last Wednesday (09/19/2012) through to today, and I’m guessing it will continue. So what happened last Wednesday? Apple released a major update to iOS — the operating system which powers its mobile devices like the iPhone and iPad — for the general public. iOS 6 adds more than 200 new features to iPhones, iPads, and iPod touches running iOS 5, and everything should have been great.

The problem with iOS 6 is that it might not be a wholly accepted update by people, without explanations or comforting. Unfortunately Apple has difficulty communicating with its customers and usually (maybe foolishly) leaves that to passionate fans who follow the company. Two of the 200+ updates that come with iOS 6 will cause confusion among people because, at face value, they’re downgrades. To add insult to injury Apple isn’t present to hold anyone’s hand leaving many feeling lost.

The two “updates” in question are:

  1. The removal of the default YouTube app.
  2. A complete revamp of the Maps app, replacing Google’s data and POI with Apple’s own (although licensed by partners), with added features like turn-by-turn navigation and “Flyover” 3D mapping.

YouTube is owned by Google and Google’s Maps data is, well, Google’s, so you could summarize those two updates as “Removal of Google”.

Ignoring Apple-Google politics for a minute, removing the default YouTube app makes sense. YouTube is a social network not managed by Apple. Apple controls iTunes, so it can filter out YouTube-quality comments and interactions in iTunes and App Store reviews. The same applies to the content viewable on YouTube; Apple controls the content that you see in the iTunes Store, but not on YouTube (like a guy being eaten by a Bengal tiger at a zoo, which you wouldn’t see in the iTunes Store).

Apple is fine with social networking and media streaming apps being downloadable in the App Store, but it reasonably wants to control every pre-installed app or service. That makes sense, infact YouTube as a default app for the iPhone and iPad hasn’t made sense in years! m.youtube.com in the Safari browser has been better for a very long time, and the App Store would’ve been a much better place for an app. Google apparently agrees as you can currently find a YouTube app [iTunes link] developed by Google in the App Store.

I knew it was coming and even I was surprised when the YouTube app wasn’t present on my iPhone after I updated to iOS 6. That’s what years of conditioning does to somebody, even if you follow tech news and companies as I do. But for someone who isn’t as much of a geek, it can be very unsettling and confusing to find something that you’ve used for up to five years outright disappear.

So naturally, everyone “in the know” approached these distressed people with comforting, helpful advice, right? They pointed them to either m.youtube.com or to the App Store app, right? Well, not everybody.

Within a few hours of the iOS 6 update going live for the general public, Twitter exploded with confused iOS users. “Why is YouTube gone???” was the theme. Okay, that’s something Apple brought upon itself, I figured. Someone will respond to them with info about the YouTube app on the App Store, I thought. Unfortunately my thinking was naïve, as Android fans who hate Apple, took the opportunity to capitalize on the confusion and make people feel stupid for being an Apple customer.

From my point of view, the tone which started that Wednesday afternoon has been extremely dark. Instead of being greeted by “Here’s a link to the YouTube app in the App Store, and also, YouTube works in Safari”, a lot of iOS users received snark. Heck, even I received snark for helping others that day. That wasn’t cool at all. It’s one thing to poke fun at people for using a product which you don’t like (which itself isn’t cool). Taking advantage of confusion and distress for your own negative and hateful agenda in the name of open source is abhorrent.

You can feel free to hate Apple as much as you choose. What you can’t do is taunt people for liking Apple, especially when they’re in distress because of something that Apple has done — well, you can, but it would just make you look like a jerk. Your ugliness could also damage Android. Infact it might actually push the people you’re taunting further towards Apple. As odd as that sounds, it’s simple, really…

IMAGINARY SCENARIO:

Darren, an “Average Joe”, just updated his iPhone to iOS 6. The first thing that he notices is “YouTube is gone!!!” and he takes to Twitter to try to figure out what happened. Jake, Android geek and power user, replies that he should’ve bought an Android phone instead, and that Apple sucks and etc. Steve, an iPhone geek, steps in and links Darren to the YouTube app in the App Store. The potential results:

  1. Darren downloads the YouTube app from the App Store, and he continues to have little to no opinion of the mobile platform war. He’s open to making his next phone an Android phone, but it’s unlikely.
  2. Darren downloads the YouTube app from the App Store and is appreciative of a random iPhone geek… while being extremely unappreciative of a random Android geek. That memory sticks, even if just subconsciously, and there is little possibility of an Android phone in Darren’s near future.

In either scenario, the snark didn’t help anybody, and in the second scenario Jake’s negativity damaged Darren’s opinion of Android.

The snark didn’t end with YouTube, however. Infact it’s been way worse. As people began to realize that the Maps app on their “updated” iOS devices — which they depended on heavily — had changed and maybe not for the better, the Android fans had a field day. It’s much, much worse than the YouTube thing because Maps are an important part of people’s lives and there’s more of an emotional connection to it.

Even tech websites like TechCrunch have picked up on it and are outright publishing negative articles about how Maps sucks simply because it’s “a hot topic” and generates a lot of page views.

The language should be, look, Apple’s own Maps is in its infancy and the POI will get better hopefully quickly. In the meantime maps.google.com works on all iOS devices, and if you miss Street View there’s an app called StreetViewer [iTunes link] which you can purchase for $0.99 (A free, “lite” version also exists). And as an aside, the new Maps app has great Turn by Turn GPS functionality, and some other nifty features.

Why isn’t that the language being used? Why is there so much hate? Why do some people feel the need to upset people when they can actually help them?

The amount of negativity that I’ve witnessed since last Wednesday is depressing. People who genuinely hate Apple are leading a lot of the discussion around iOS 6 at least in my communities, when it should be the Apple fans* — people like me equipped to comfort others — who settle them into iOS 6. Positivity is healthy, and it’s something that people will remember. If you’re an Android fan and want iSheep like me to consider it as an alternative platform, you need to not attack us.

Google wins when you don’t make people think negatively of its base, which is supposed to represent its culture. If you want Google to win and for Android OS to beat iOS, you’ll take this advice to heart.

*Or better yet, Apple should lead the discussions. It’s time for Apple to have a public profile, with representatives on Twitter and Facebook fielding questions ten hours per day. Have a PR crew that outright appears on TV news stations for interviews instead of leaving the news to report their own interpretation of events. Let me and people like me retire from this stuff.

For Apple to Win

August 20, 2012

Why I don’t like Google is a topic which I will likely cover in the days, months, and years ahead as Google continues to release new services.

Me, July 20, 2011

I’ve been doing a lot of thinking lately (“Ha!” you laugh) and I’ve decided that I’m done talking about Google and Android in a derogatory* way. It just isn’t productive or good for anybody.

I obviously prefer it for people choose iOS devices over Android devices and things in that “Other” category. The more Apple’s ecosystem grows, the more I benefit since I’m so invested in the company’s products and services. In addition, I like to help people when I can and I’m next to no use to people outside of Apple’s ecosystem.

I think that when you’re so invested in seeing one ecosystem succeed, you lose sight of how to promote it effectively. By going on a tirade about how Google sucks and/or drilling things like “you should’ve purchased an iPhone instead” into people’s heads, you make them either feel bad or pissed off.

Imaginary scenario:

Last month Jake purchased a $199 Android phone and signed a 2-year $100/m service plan to a carrier. All in all that’s a $2,599 investment that Jake has made. Darren, an enthusiastic iPhone user, approaches Jake and goes into detail about why he made a bad decision and should have instead purchased an iPhone. As the return date for Jake’s Android phone has passed, he reacts in one of the following ways:

  1. Sadness. Darren convinced Jake that he outright wasted $2,599 on something he’ll hate for two years, knowing that he should have purchased an iPhone.
  2. Resentment. Surprisingly to Darren, Jake is quite happy with his $2,599 investment, and becomes irritated with Darren for bugging him about something so trivial.
  3. “Block/Ignore”. Jake is a busy guy and doesn’t have time for Darren’s shenanigans, so he chooses to forget that Darren even exists.

NONE OF THESE REACTIONS ARE HEALTHY.

Personally, I don’t directly bug people about something that they’ve purchased. However the things I’ve written here (but mostly on Twitter) are as toxic because people value my opinion and read what I write/tweet, even if it’s not specifically directed at them. I don’t have to approach someone to elicit a response, they just have to read what I write.

And if I want to respect my audience and not publish things which are designed to provoke (at least some of) them, I need to move on in my approach. I need to not talk about Google or its partners negatively, and try to not talk about them at all. If you don’t have anything positive to say, don’t say it.

But we get back to the point that I’m heavily invested in Apple’s ecosystem and my tech life improves as Apple grows. I can’t just say nothing, it’s in my best interest to do what I can to promote Apple gear and I genuinely enjoy doing it. So when I want to promote Apple, what should I do?

Put my focus on Apple. Talk up Apple. Demo its products and services, write and publish “how-to’s”, answer questions, and personally use the stuff I promote. Instead of expressing how Android sucks — instead of putting any amount of focus on the negative — I should be expressing how Apple rocks.

And that’s how you make people want Apple gear.

Infact I know this to be true! As you might be aware, I was Apple’s representative at Portland State University for the 2010 school year, and part of my job was to turn people into Apple customers without ever mentioning a competitor. I converted a solid amount of people just by being available and helpful.

We have to let go of this notion that for Apple to win, Microsoft has to lose.

Steve Jobs, August 1997

I know it’s a little bit different since Apple and Microsoft didn’t hate each other like Apple and Google do. However, as users we should replace “Microsoft” in Steve’s quote with “Google”. Love what we love and let the companies be nasty themselves.

*However if there’s a story that I feel needs to be told, I will tell it as long as it’s research and fact-based journalism.

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