“Apple Is Doomed”

March 15, 2013

The sentiment that Apple is a failing company is expressed seemingly everywhere. Blogs, news sites, TV news stations, the water cooler; it’s hard to avoid the message that Apple is being obliterated by Samsung and Google. As a former Apple representative (at Portland State University) and current Apple fan and observer, all of this nonsense sometimes drives me insane. Apple isn’t flailing like a fish out of water, it’s one of the strongest companies in the world.

The iPhone 5 singlehandedly increases the U.S. GDP by .5%.

But.

IPHONE COULD GO WAY OF BLACKBERRY?

This narrative that Apple — the most profitable company in the world — is sinking into oblivion is a-series-of-words-I-shouldn’t-say-here.

However profit isn’t the only way to evaluate a company; we have to look at its accomplishments, too. What follows is a short list of Apple’s activity in 2012:

  • Two new 9.7″ iPads, introducing the most impressive display ever on a portable device.
  • An addition to Apple’s iPad lineup: the iPad mini.
  • A new iPhone with a completely new design.
  • Completely redesigned iPod nano and iPod touch.
  • Redesigned 13″ and 15″ MacBook Pros featuring retina displays.
  • An extremely redesigned iMac.
  • Two brand new operating systems; iOS 6 and Max OSX 10.8. Three if you include iPod nano’s “nano OS”.
  • Even more updates to its software and services; iTunes, iCloud, etc.
  • Apple also designed and introduced a new processor, the A6 chip (and its A6X variant for the 4th gen iPad) — it also introduced the A5X for the 3rd gen iPad and a redesigned A5 for the reduced-price iPad 2.
  • And the MacBook Airs, Mac mini, and Apple TV received spec bumps.
  • And that’s just a top-of-my-head list. That doesn’t include things such as iTunes Store milestones, Apple’s strategic acquisitions, advertising, retail improvements, data-center-building, and everything else that Apple does with its money.

    Apple has been busy. It’s far from sitting on its laurels and letting its competition pass it by. The idea that Apple is doomed is outright maddening, and it would be nice for the nonsense to end.

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