90 Days

November 14, 2012

iTunes Match is the coolest thing ever — it’s one of the key components needed to “cut the cord” and live life with one’s traditional computers collecting dust on shelves. For the unaware, iTunes Match is an Apple-service that holds a given user’s iTunes library in iCloud for playback on iOS devices and Macs/PCs, without needing to be stored locally.

Being simplistic, the way iTunes Match works is after you pay Apple $24.99 (a per-year subscription) for the service, your iTunes library is scanned and every song that Apple has in the iTunes Store is added to iCloud. Every song not in the iTunes Store is uploaded to iCloud from your computer. As Apple loves to say, it just works, and so from that point on iOS users don’t need to connect their devices to their computers to sync music as it can be downloaded, streamed, and deleted on-the-go.

Basically, iTunes Match kicks butt and takes names; if iTunes Match chewed bubblegum it would be out of bubblegum (You can find more info about iTunes Match by tapping/clicking here). But that isn’t what this article is about…

Sidenote: For free, iCloud gives iOS users 5GB for device backups, so backing up iOS devices to a computer is redundant as well. There’s almost no reasons to connect iOS devices to traditional computers.

As mentioned above in the second paragraph, iTunes Match costs $24.99 per year. My subscription was set to renew today, but I don’t have enough cash in my account to renew today. A year ago when I signed up for iTunes Match and had my music library scanned, I deleted all of my music from my Mac because at the time I found keeping it redundant. As I found out when my bank account temporarily dipped under $24.99, maybe keeping my library on my Mac might’ve not been redundant after all.

So I scrambled at the last minute to download my entire iTunes library to my Mac from iCloud — more than 20GB of songs — before my subscription ended. The idea I had was that I’d have my iTunes library “Matched” again the next time I can afford to subscribe. If you didn’t know, my Mac is almost 7 years old and that heavy download session almost crashed it multiple times which would have been disastrous as I was on a deadline.

As expected, I received an e-mail from Apple this morning telling me that my payment couldn’t be processed. The kicker? Apple’s e-mail also noted that my library would be saved in iCloud for 90 days, so that if I renew my subscription within that time period, I won’t have to re-scan my entire library again. I grew a few white hairs and it was all for nothing, as Apple had already considered that I might not be able to pay and had a policy in place to protect my 20GB of music.


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